Volvo IDS Vancouver 2015

To express the simplicity of Volvo and the Swedish landscape, a Scandinavian Volvo lounge was created at IDS Vancouver. Working with local suppliers, makers and artisans to complete the space, the sleek black XC90 contrasted against the Swedish winter graphic.

Photography by: Cat Segovia Photography

Volvo IDS Toronto 2016

This bright and modern exhibit space was the backdrop to the latest XC90 vehicle on display at IDS Toronto. For that year's theme of Canadian design coast to coast we asked the audience three questions; "What does Canadian design mean to you?" "What does Swedish design mean to you?" and "What does Volvo design mean to you?" Attendees answered the questions in an interactive string exhibit.

Volvo IDS Vancouver 2016

A starry night, black road and the all new S90 on display at the IDS Vancouver 2016 exhibit using the concept of family and road safety. The reflective artwork was created with a safety spray that illuminates the wearer and washes off;  Volvo's latest product, LifePaint.

Volvo IDS Toronto 2017

"Where would you drive your Volvo" was the interactive booth's concept at IDS Toronto. From a list of locations, attendees could chose a destination for a chance to win that prize package.  A glossy and dark space accented the mussel blue colour of the S90 vehicle. 

Photography: Yianni Tong Photography